Not only did Volkswagen make headlines by introducing their first hybrid vehicle at the New York Auto Show last week, but the German automaker also took center stage when it was announced that the Volkswagen Polo was the 2010 World Car of the Year.
The World Car of the Year award is given each year by a group of high profile automotive journalists. This year the Volkswagen Polo was selected from a group of 30 vehicles. In total, 59 journalists from 25 counties from around the world were allowed to take part in selection process.
Some consumers may be unfamiliar with the Volkswagen Polo for a simple reason - it’s currently unavailable in the U.S. In an attempt to prevent confusion among American auto show attendees, VW won’t even have a Polo on display when the show opens to the public. Nevertheless, the Polo remains a popular car abroad as it epitomizes fuel-efficiency thanks to its compact size, light weight, and of course its ultra-efficient engines.
“After the great triumph of the Golf last year, we are delighted to repeat this success with the new Polo. These automobiles have reaped numerous awards, winning well-nigh every prize the automotive industry has to award. This shows Volkswagen is on the right track and is offering arguably the best range of products in its history.” said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG.
Among the other contenders for this coveted award were the recently redesigned Mercedes-Benz E-Class as well as the world’s best-selling hybrid, the Toyota Prius.
Other honors that were given during the ceremony included the 2010 World Car Design of the Year, which went to the all-new Chevrolet Camaro. Volkswagen picked up the award for the 2010 World Green Car as well, which was given to the Volkswagen BlueMotion lineup.
“BlueMotion is one of the most successful efficiency brands worldwide. It stands for tremendous competence in efficient and economical drive trains at Volkswagen,” said Prof. Dr. Martin Winterkorn.
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