Within the next couple years, Volkswagen plans on doubling its US sales as it strives to become the dominant automaker worldwide. So far, the German automaker is already off to a good start as January sales jump 41%.
VW reported that 18,019 car were sold in January 2010, which is 41.4% higher compared to the same period last year. Although larger models such as the aging Passat or the Touareg SUV did not provide stellar performance, other models such as the sporty CC and the compact 2010 GTI performed extremely well.
The most impressive model in the VW lineup is the New Beetle, which is currently in its final model year before the next generation is released. VW managed to sell 2,167 units of this quirky compact, which compared to this period last year marks a staggering 172.0% sales increase.
As the economy begins to recover, Volkswagen’s entry-luxury cache could be attractive to buyers that want the quality and amenities of a German car, but don’t want to pay the premium of a BMW, Mercedes-Benz, or Audi. Updated models like the 2010 GTI are also attractive, but with the current Beetle soon coming to an end, perhaps there are some Beetle lovers eager to get their hands on the current model while they still can.
VW-US Snapshot ------ YEAR-TO-DATE -------
January-10 January-09 Yr/Yr% January-10 January-09 Yr/Yr%
Actual Actual change YTD Actual YTD Actual change
------------ --------- -------- ------ ---------- ---------- ------
Rabbit/Golf 612 823 -25.6% 612 823 -25.6%
GTI A5/A6 933 542 72.1% 933 542 72.1%
R32 - 35 -100.0% - 35 -100.0%
Total Rabbit/
GTI/R32 1,545 1,400 10.4% 1,545 1,400 10.4%
Jetta Sdn 7,569 5,285 43.2% 7,569 5,285 43.2%
SportWagen
A5/A6 1,324 953 38.9% 1,324 953 38.9%
Total Jetta 8,893 6,238 42.6% 8,893 6,238 42.6%
New Beetle
- Coupe 1,943 573 239.1% 1,943 573 239.1%
- Convertible 224 221 1.4% 224 221 1.4%
Total New Beetle 2,167 794 172.9% 2,167 794 172.9%
Eos 325 369 -11.9% 325 369 -11.9%
Passat Sdn 584 940 -37.9% 584 940 -37.9%
Wgn 172 192 -10.4% 172 192 -10.4%
Total Passat 756 1,132 -33.2% 756 1,132 -33.2%
CC 1,891 1,072 76.4% 1,891 1,072 76.4%
Tiguan 1,424 762 86.9% 1,424 762 86.9%
Touareg 314 314 0.0% 314 314 0.0%
Routan 704 663 6.2% 704 663 6.2%
TOTAL 18,019 12,744 41.4% 18,019 12,744 41.4%
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